A microbrand is the brand of a company that targets its products to specific niche markets. Sales are made directly through digital channels without intermediaries. Microbrands are often highly cost efficient and leverage their online marketing expertise to focus their marketing to their specific target audience. Microbrands are characterized by high flexibility and a first-mover mentality. The direct connection to their customers is often established through innovative marketing strategies and product developments. .
The concept of microbrands sparks products that express the customers lifestyle and believes and is a rapidly growing sector in the apparel and home décor industries.
Print-on-demand is an ideal way to realize micro branding concepts. Digital Services like Shirtigo Cockpit allow merchants to digitally create and offer thousands of products in different colors and sizes without any physical pre-production. This gives microbrands the needed room to experiment with products and designs to find the best way to reach their targeted audience and generate revenue through long tail conversions.
The combination of our broad base product catalog, together with our wide range of branding features, makes the Cockpit the ideal solution to create and market stylishly individualized designed textiles.
With our branding options you increase the visibility of your niche brand and round off your brand concept.
Microbranding in combination with print-on-demand is suitable for those who want to build their own brand with print products. It is an ideal solution for aspiring designers and creatives who want to start their own fashion label. It is also widely used by content creators and small business owners to strengthen their brand and build up their business step by step.
The Shirtigo Cockpit offers you everything to start a microbrand and connects you directly to your sales channels. You have all tools at your fingertips for microbranding with print-on-demand or warehoused products. We offer a wide range of printable textiles as well as accessories, wall art and drinking vessels. You can add elegant branding options to the textiles to make them stand out and put your brand in the spotlight.
We dropship all products to your customers on your behalf, so we don't have to appear on their behalf. You can add your logo to the delivery bill and the shipping packaging.
We offer stylish branding features on textiles, such as hang tags, woven labels on sleeves or hems, and neck prints on the inside or outside. In addition, you can add up to two of your own package inserts to each order, which you send to us and we store for you.
To top it off, you can leave your logo on the delivery receipt and shipping package. On the shipping label it is possible to include your company name with our or your own address.
Shirtigo is your reliable print-on-demand partner with many years of experience. With us you get high quality products with first class print results at low prices. Connect your store to our POD system for free and design your products in our intuitive designer. In the Cockpit dashboard you always have a clear overview of your orders.
In addition to attractive branding features, we offer green dropshipping, warehousing, personalization and many other services. If you have any questions, our support team will be happy to help you.