Product personalization (or mass customization) is a growing trend that allows end customers to customize a product in the order process. The personalized product typically consists of a template design where, e.g. a name or greeting can be added according to the customers needs, or as part of “design your own product” concepts where the complete design is delivered by the end customer.
Product personalization is becoming increasingly popular among consumers, because it enables them to purchase relatable products and allows them to express their identity as part of their shirt, doormat other products. Print-on-demand is free of any set-up costs and allows to perform per piece personalization with digital tools like the Cockpit. This new advantage allows you to add real value for your customers without adding additional costs in the production process. Theis feature can be a ke factor to differentiate your business and is particularly advantageous in marketplaces with a high level of competition.
Products for personalization give your customers the possibility to individualize your designs according to their wishes. The personalization function can be activated in the Shirtigo Cockpit for each product during the creation and allows to offer products with a basic design in your store. After receiving the order, your customer sends you the desired customization, e.g. a desired name. You work this into the basic design and upload the updated version for your order in the Cockpit. After everything is set up to your wishes you release the order for production.
You can activate the personalization function with any Cockpit integration, whether Shopify, WooCommerce, Shopware or PrestaShop. Likewise, customization works with the online marketplaces eBay and Etsy.
Within Shopify stores it is possible to use the app Zakeke to offer your customers personalization on their own. Through the app, a designer is displayed in your store, where your customers can, for example, change the font color, size and shape, or even upload their own images. A detailed tutorial with pictures and video can be found in our help center.